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A Practice That Goes Two Ways. Infant massage is often thought to be only for the baby. But parents are positively impacted as well while massaging their infant. Infant massage is when a person — often a parent — massages a baby. It is an ancient practice used to help soothe babies, relieve any discomfort, and simply spend some one-on-one time with the baby, being present and talking to her. Stroking the baby's body supports her development and especially helps the nervous sy